"Red Eye" is a phenomenon that has existed since the beginning of flash photography. There are several factors which are associated with it, some of which, such as the age of the subject and the amount of pigmentation in the subject's eye, are not within the photographer's control. Other factors can be controlled by the photographer and are listed below. Although the possibility of "Red Eye" cannot be completely eliminated, the chances of its occurring can be reduced. Any of the following procedures will help. If more than one can be used, so much the better. First, if your camera has a red-eye reduction feature, turn it on. Second, move close to the subject. If your camera has a zoom lens, use the widest setting. This increases the angle between flash and lens. If you can get closer than about eight feet, the probability of red-eye is reduced significantly.Third, Indoors, try to increase the level of overall illumination. Try to have a bright source of light behind you such as a lamp or window if shot during the daytime hours. This will cause the subject’s eye pupil to close more and further reduce the red-eye effect. These steps will not eliminate red-eye, but they will reduce its intensity.